It’s a common practice to outsource your marketing efforts to a firm or agency, particularly when it comes to the nuanced and technical aspects of search engine marketing (SEM) - or anyone that handles your AdWords, Yahoo, Bing, or Facebook paid marketing. Unfortunately, it’s not unusual to see these agencies wasting your marketing dollars on inefficient or unsophisticated strategies that approach SEM as a “one size fits all” endeavor. Don’t let this happen to you.
Make sure your marketing dollars are where they matter most with our SEM Scorecard – 10 questions that you can ask your agency (or yourself) to make sure your business is set up for success. (Below is a teaser of the first three questions to ask. To get the rest, download it here for free)
Does Your Agency Advertise Your Specific Services Online? You don’t want your agency making “educated guesses” with your money. Make sure that they have in-depth experience advertising the specific services that your business offers.
Does Your Agency qualify the Leads You Pay For? Not every click on your ad will turn into a paying customer. Make sure your agency is maximizing the effectiveness of your ads by creating a robust negative keyword list so that you’re always showing up to the right audience, at the right time.
Does Your Agency Consider Desktop vs. Mobile? Mobile matters more than ever – 80%* of searchers use a mobile device to find what they’re looking for. Ensure that your agency has a separate strategy for serving mobile ads that specifically targets the nuances of different devices.
Yodle connects consumers to local businesses simply and cost-effectively through its online marketing platform. Yodle currently serves more than 45,000 small business customers. This blog is used as a forum to provide key company updates and milestones, and to discuss important industry and business trends. Learn more.