You don’t have to be a digital maverick to have stumbled across the term “meta tags” in today’s marketing lexicon. But understanding how to effectively execute them for success is another matter. Read our quick guide to learn the what, why, and how of meta tags, and use them to grow your business:
What Are Meta Tags:
“Meta tag” is a term used for a snippet of code that utilizes invisible HTML elements. These snippets don’t visibly appear on your website, but search engines are able to read them to provide more context for your web page and ultimately help your site rank better. To put it simply, meta tags are invisible SEO “power-ups” tucked into your web page code.
Why Do Meta Tags Work: Meta tags provide Google (or any search engine) with helpful context clues about your web page. In order to discern the intent and credibility of your site, search engines “crawl” (or scan) the content of your website to better estimate who you are and what you do. The implementation of meta tags paint a more clear definition and picture of your site – which in turn satiates the sophisticated search engines when determining your legitimacy.
How Can Meta Tags Grow Your Business:
So how do you execute meta tags for your own gain? If you have your own web page, try this: Open your webpage in an HTML editor and locate the <head> and </head> tags. You should see the meta tags placed just after the first <head> tag. If you don’t see any, it could mean that your site hasn’t been properly optimized. Here’s a great list of the most common meta tags to manually implement on your site.
But if you’re like most entrepreneurs, spending your days on meta tag upkeep is not - and should not - be your #1 focus. Why be facing a computer stuck in confusing meta tag land when you could be facing clients and closing a deal? With Yodle, you don’t have to sweat the small (and tedious) tasks of meta tagging your site to amplify your search results - we optimize your site for you. Learn More ▶
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Yodle connects consumers to local businesses simply and cost-effectively through its online marketing platform. Yodle currently serves more than 45,000 small business customers. This blog is used as a forum to provide key company updates and milestones, and to discuss important industry and business trends. Learn more.