Let’s face it: the best part of the Internet is looking at cat photos and memes. But in small business marketing, images offer a practical advantage to your business. Using images in your communications increases the likelihood that a customer will click through to your service. If you are using email to send clients a reminder or introduce new services, consider adding photos.
They humanize your business – In out recent consumer survey, people chose small businesses over bigger brands for a personal touch – they’re even willing to pay a premium for local services. Photos help to make you look approachable, friendly and real.
Show your team in action – We recently spoke with a roofer who mentioned the power of photos. He reminded us that most people don’t see a roofer in action and it’s pretty impressive to see them at work. Photos can help customers value your business as competent and organized, which helps to take some of the risk out of choosing which business they’ll be hiring.
Highlight your work – Progress photos can be very compelling. Showcasing photos that visually illustrate your service is known as “selling the result vs. the process”. They key here is that people want to buy outcomes, not activities or services. Photos can bring your value to life for them in a visual way.