When you devote time, energy, and money into ensuring your website looks exactly as you envisioned it, it’s easy to love what you have accomplished. After all, a site that looks great is the secret to sales, right?
Wrong. Even if your website looks sleek and beautiful, there’s no guarantee it will succeed in converting customers. This isn’t to say appearance doesn’t matter, because it certainly does, but what goes on beneath the surface is often the key to success. If your site passes aesthetically but fails miserably at conversions, these common errors may be where you’re going wrong.
Ignoring Mobile Did you know that in 2015, more web searches in the U.S. took place on smart phones than desktop computers? If you missed Google’s August Mobilegeddonalgorithm update that downgraded sites without a responsive design or mobile equivalent, you may be missing out on some serious traffic. Without catering to the mobile web, even the most attractive site in the world doesn’t stand a chance. Want to check if your site is mobile phone-friendly? Find out here.
A Lack of Meta Tags Have you bothered to build effective meta tags and titles into your website? If the answer is no, now is the time to take initiative. Despite seeming rather inconsequential, meta tags are extremely important for search engines, displaying necessary information to both web crawlers and consumers. If your tags aren’t optimized for SEO, you may be losing out big when it comes to web traffic, driving potential sales into the purses of your competition.
Disregarding Local Listings You may have grand plans for world domination, but attracting business often starts at home. Local listing pages are very valuable, giving members of your community immediate, relevant information about your company and what you can do. If you’re not on Yelp!, Google Plus, Yahoo!, or the countless other local directories, you may be shooting yourself in the foot by eliminating access to one of the biggest markets available. In addition to your website, make sure your business is listed on the search engines, maps, and business directories customers use to find local services.
No Feedback is Bad Feedback Silence may be golden in the real world, but online, it’s often a bad sign. You may be under the impression that no reviews means no bad reviews, but in reality, a lack of feedback leads to a lack of trust. 88% of consumers trust online reviews as much as personal recommendations from friends and family, and close to 90% of web users read reviews online before making a business decision. Without information on your company, many potential customers will move on to someone else. Do your online reviews link to your current website? If you’re not proudly displaying your customer feedback on your website, you’re losing major credibility.
Looks Aren’t Everything Just like there’s much more to a great person than a pretty face, there’s much more to a great website than a beautiful exterior. By focusing on the inside details, you can enhance your web presence, draw search engine attention, and provide consumers with the information necessary to make a sale. By stepping up your site from the inside out, you can create a platform that functions as wonderfully as it looks.
Yodle connects consumers to local businesses simply and cost-effectively through its online marketing platform. Yodle currently serves more than 45,000 small business customers. This blog is used as a forum to provide key company updates and milestones, and to discuss important industry and business trends. Learn more.