We were thrilled to launch the new and improved Yodle.com last week after an extensive design and development process. I had the pleasure of leading the website project from initiation through to completion, and am very proud of the Yodle User Experience team’s accomplishments. I believe (and hope) that the new website will resonate with customers, prospects, employees, job seekers, media and investors.
I’m particularly excited to have incorporated responsive web design into the new website, which utilizes one set of code to display content effectively across all devices, including desktops, tablets, and phones. Yodle.com now scales to whatever device people are using based on screen size and platform, eliminating the need to have different websites in desktop and mobile versions.
We decided during the early stages of development to implement responsive web design given that an increasing number of people use mobile devices more than, or instead of, their desktops. We conducted several different tests to determine how to best implement this design before finalizing what would work best for supporting all users’ experience. We ultimately always want to ensure that all visitors to our website can effectively and easily learn about Yodle regardless of the device they’re using or where they’re browsing.
We intentionally designed the website to illustrate the key benefits and services we offer to our customers and the credibility we have to back this up such as our awards and success stories. The newly introduced map on our home page clearly outlines the greatest value that we provide, namely the volume of quality leads that local businesses across the country get when they use Yodle’s online marketing services.
I believe the new Yodle.com strikes an appropriate balance between simplicity, professionalism and the “tongue in cheek” attitude, which has become part of our brand. We particularly enjoyed figuring out how best to showcase the Yodle personality on the website, including integrating the cartoon persona of the “Yodler”, which you’ll find across the website. We truly believe that the “Yodler” is a metaphor for our customers, a small business owner standing at the top of a mountain trying to attract new clients.
Now that we’ve launched the new Yodle.com, I can reflect on two particularly important elements that go beyond just the website. First, we have set the tone for our brand moving forward and you will start to see changes in the rest of our materials over the coming months. Second, and most importantly, the User Experience team, which is responsible for all Yodle online materials both for the company and our clients, has learned a lot from developing Yodle.com. That experience will be particularly invaluable as we continue to further hone and elevate the adversites we deliver to our customers to help provide them with an even greater volume of leads.