This is a busy time of the year on the cosmetic surgery trade show circuit. We recently attended the American Academy of Dermatology Annual Meeting and are heading out to Las Vegas later this week to go to THE Aesthetic Show. In addition to using these events to discuss our online marketing services with both current and prospective customers, they also provide us with an ideal opportunity to stay updated on key cosmetic surgery developments.
Products, technologies and procedures are constantly evolving in the cosmetic surgery space. It’s imperative that we keep our pulse on these trends to ensure that we’re offering the very best online marketing strategy to our clients, and bidding on and optimizing the appropriate keywords. To that end, we spend a lot of time at trade shows to meet with other companies to learn about what’s coming out, speak to industry thought leaders to get a better understanding of key FDA approvals, and talk to doctors about what they’re hearing from their patients.
During the years that we’ve been working with cosmetic surgeons, we’ve realized the importance of these conversations and why it’s imperative to have a deep knowledge of this industry. We are now able to instantly recognize what services are most valuable for doctors and then market those services to the right types of prospective clients. We don’t only use trade shows to further this cause. We also engage in regular conversations with cosmetic surgeons and partner with some key industry educational institutions and medical associations to stay ahead of the curve.
Additionally, we have a close partnership with Neograft, a leader in hair restoration technologies. I’m looking forward to teaming up again with Neograft later this week in Las Vegas. We’re giving a joint presentation on Neograft’s latest technologies and how Yodle has helped doctors that buy these products to generate patient flow. We give monthly presentations to plastic surgeons across the U.S. In addition to these meetings providing another great opportunity to learn more about challenges that cosmetic surgeons are experiencing, we also like to have a little bit of fun. For example, one of our employees who is a little “follicly challenged” was used as a guinea pig during a recent Neograft demonstration.
As much as we’ve learned from cosmetic surgeon professionals, we’re also excited about the value that we’ve provided to so many of our customers in an industry where there’s tremendous opportunity for high returns on online marketing. I hope to see you in Las Vegas later this week. Please feel free to stop by booth 234 to talk to us.