When it comes to marketing your small business, video might be the very best form of content to invest in.
According to Wevideo, video content supercharges your website in a multitude of ways:
Google ranks pages with video content higher than those without.
Videos increase time on site and decrease bounce rate.
A video embedded or linked to in an email increases open rates and click-through in addition to reducing unsubscribe rates.
Sites with video acquire more leads than those without.