Having your small business stand out amongst the big brands takes hustle, dedication…and one great idea. Enter Bullfrog Spas. This small hot tub manufacturer drummed up a big content marketing concept – a comedic web series, entitled “The Principal” - with a shoestring budget, and some serious tenacity.
The result? Landing a spot as top finalists for the 2015 Best Content Marketing Awards – competing against big brands like Cisco, Petco, and Quiznos – and over 5,000 subscribers and over 140,000 views on YouTube to date.
If you’re in need of some inspiration from fellow entrepreneurs, see the secret of Bullfrog’s success here.
Yodle connects consumers to local businesses simply and cost-effectively through its online marketing platform. Yodle currently serves more than 45,000 small business customers. This blog is used as a forum to provide key company updates and milestones, and to discuss important industry and business trends. Learn more.