For business owners and entrepreneurs across America, 2015 was dubbed the “Year of SEO.” But as we approach the new era of search – one inextricably tied to sophisticated algorithms of mobile, social, and search intent – it is time to update the optimization playbook. And there’s no better place to start than the role of keywords. Hot topics of former search eras, “keyword density” and “keyword stuffing” are no longer the name of the game. So what is the role of keywords in 2016? And, more specifically, how much do they still matter?
The answer may be a bit more complicated than you think: keywords matter less but context matters more than ever.
Jayson Demers, from Forbes.com, writes: “To put it simply, keywords do still matter in 2016. Chances are they’ll always matter, to an extent. However, as search engines have become more sophisticated, they have started putting far less emphasis on specific keywords, and more emphasis on the meaning or intent behind those keywords”
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Yodle connects consumers to local businesses simply and cost-effectively through its online marketing platform. Yodle currently serves more than 45,000 small business customers. This blog is used as a forum to provide key company updates and milestones, and to discuss important industry and business trends. Learn more.