Let’s admit it; creating an effective brand slogan is hard. Capturing your company’s overall value proposition simply and succinctly is difficult enough. Making that proposition quippy or creative is even harder. That’s why we have a lot of respect for the brands that get it right. The ones that capture the essence of their company in just a few powerful words – and make us smile (or downright snicker) – while doing so. Need some slogan inspiration? Check out some of our favorites below.
We Keep Rollin’ A Lawn A lawn-inspired pun on a common phrase, this simple yet clever tagline implies consistency, expertise in lawn care, and a sense of humor. Courtesy of JB Instant Lawn, this slogan is equal parts relevant and creative.
Your Wife Is Hot… Better Get Your A/C Fixed This South Florida company Air Around the Clock gives the drivers on I-95 a good laugh with their clever billboard slogan. A tongue-in-cheek play on the Miami heat, this slogan is guaranteed to get noticed.
Because Salons Are For Girls Blunt and bold, Lew’s Barbershop‘s slogan cuts straight to their male demographic. With a corresponding logo featuring a graphic skull made from barber’s shears, this tagline leverages its appeal to those seeking a quick and simple barber-style experience.
A Flush Beats a Full House Jolly Plumbing‘s clever pun balances plumbing and poker into a slogan that’s sure to make you chuckle. Innovative and fun, this tagline drives the company’s mission and objectives home.
If Water Runs Through It, We Do It! Cute and clever, Mike Scott Plumbing turns a mundane subject – pipes and plumbing – into a rhyming slogan designed to make make customers smile. At the very least, you’ll always remember what Mike’s team does.
Everything I Touch Turns to Sold A popular phrase adopted by realtors across the country, this wacky play on King Midas’ story is guaranteed to turn heads. Creative yet honest, this tagline shows an appreciation for humor and witticisms.
You Grow It, We’ll Mow It Big Lawn Shark‘s unique motto communicates the company’s services in a silly, creative way while still driving home the point: no matter what’s growing in your yard, their landscaping team can handle it with ease.
Leaf It To Us Popular as a tagline and a company name in the lawn care and landscaping business, Leaf It To Us is a play on a popular sales experession. By creating an industry-specific turn of phrase, these businesses will always attract attention.
Briefly Speaking, We’re the Best The motto of many law firms across America, this play on legal briefs and service guarantees is sure to garner a chuckle from even the most serious legal minds. By adding a frivolity to a somber business, law firms can expose a much-needed human side.
The “No Problem” People Auto insurance is generally associated with problems, from car crashes to traffic tickets. With this confidence-boosting slogan, Auto-Owners Insurance lets customers know that with the right insurance company, even major issues aren’t a problem.
Know of a funny brand slogan that we missed? Sound off in the comments below (bonus points if it’s yours!)
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Yodle connects consumers to local businesses simply and cost-effectively through its online marketing platform. Yodle currently serves more than 45,000 small business customers. This blog is used as a forum to provide key company updates and milestones, and to discuss important industry and business trends. Learn more.