Love him or hate him, Donald Trump is dominating the current news cycle and the political polls. But it’s not all controversy that creates Trump’s staying power, it’s also the fact that Trump’s advisors have committed to time-tested marketing principles that some of the best brands use. Here are the top 3 marketing lessons to learn from Trump’s current campaign:
Trump’s campaign is engineered around one simple, yet memorable slogan: “Make America Great Again.” Your service might solve a lot of problems and your product might have a lot of features, but keeping your marketing message as clean and clear as possible will always make it more impactful. The Trump brand (as well as brands like Uber and Apple) exemplifies that a marketing campaign should be free of superfluous choices, options, or nuance.
Marketing Takeaway: Drop the frilly adjectives and boil your mission down to your most powerful value-add component.
Don’t Be Afraid to Be Different:
From Saturday Night Live skits to viral photo memes, Trump’s appearance has certainly been a source for comedic inspiration. And yet, despite the constant flak, Trump hasn’t changed a thing. This, in turn, has made the ‘Trump look’ an instantly recognizable icon for his brand and image.
Marketing Takeaway: Keep your brand consistent, notable, and a true reflection of you.
Be a Contrarian
Amid all the marketing noise in the race for the presidential seat, Trump’s advisors know the power of a fresh message. And this is probably why Trump consistently does and says the absolute opposite of his competitors at every turn.
Marketing Takeaway: Your prospects are seriously fatigued with the constant inundation of similar ads in their email inboxes, mailboxes, phones, and social media. Do some market research and see what your competitors are doing on social media, their blog, or for their marketing promotions. When you identify some common themes, you can change the game and attract attention to your business by swimming upstream, while the rest swim down.
(Image source: huffingtonpost)